2009
08.16

Sales … opportunity or threat?

Most people feel certain uneasiness in front of the salesperson.
Most believe that a salesperson must be opinionated and always put a foot in the door opening!

Sure, you have to be stubborn, but why do that 8 of 10 salesperson does?
It really is them eight salesperson that provide sales bad reputation!

I dislike to say the word trick, since it can easily be misinterpreted.
sales is, and remains, a clean feeling that can be develop over time.

Dealing with different signals and the response from our fellow human beings!
Absolutely no hocus pokus that only some can learn!

But you may need a boost in the right direction; many of us are completely
terrified at the thought to get into an office with a new product/service.

But there are ways to move closer to the customers without having to work to “much”
In an attempt by telephone, you should listen carefully to how the person responds to you;
unfortunately most people have to overcome their nervousness and are not open for signals
from the purchaser (buyer).

If the purchaser does not have the time or seems busy, be quick and ask if you
can call later and tell that you are aware that you disturb when you call, but you would like to
come back later.

In my experience you can come back about 3-4 times in a month,
after 2-3 times (if the purchaser is really busy) you will
bring a certain kind of sympathy with the purchaser so that she/he could
“Squeeze” you in somewhere.

But of course there are purchasers who denies visit all the time!
Existing customers also requires a certain touch,  you can try to build a relationship on the fact that you always are at hand, with personal letters for Christmas greeting and summer greetings.

I usually post about 4-5 times per year by well-chosen occasions, in
this way you build a presence feeling of the customer without need to do personal visits!

In this way, you can build a relationship which constantly reminds
the customer that you are there for her/him but does not interfere unnecessarily!

You can fill up with a personal visit when its time.

Add a lot of time trying to get the customer to understand how much you appreciate
him/her as a customer.

And that you are available at the customer’s terms and not yours!

TO GET THE CUSTOMERS TO BUY FROM YOU, IS WORTH MUCH MORE THAN
THAT YOU HAVE SOLD TO THE CUSTOMER!

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